The Kardashian-Jenner family – a name synonymous with reality television, beauty empires, and viral moments – has been a fixture in pop culture for well over a decade. If you're wondering how their world has evolved since Keeping Up With The Kardashians (KUWTK) Season 7, you're not alone. The journey from that particular moment in time to their current standing has been a whirlwind of personal milestones, groundbreaking business ventures, and a seamless transition into a new era of reality TV. It's not just about keeping up anymore; it's about understanding a brand that continuously reinvents itself.
Think back to 2012 when KUWTK Season 7 wrapped up. The landscape of their lives, and indeed the world, was vastly different. Since then, each member of the famous family has not only grown but has also diversified their influence, expanding their personal narratives into global business empires and cementing their status as cultural tastemakers. We're talking about a transformation from TV personalities to formidable entrepreneurs, legal advocates, and industry titans.
At a Glance: The Kardashian-Jenner Saga Since 2012
- From E! to Hulu: The family’s flagship show, Keeping Up With The Kardashians, concluded after 20 seasons in 2021, paving the way for The Kardashians on Hulu in 2022.
- Business Billionaires: Kim, Kylie, and Khloé launched and scaled massive beauty and apparel brands (SKIMS, KKW Beauty, Kylie Cosmetics, Good American). Kendall established her modeling career and liquor brand.
- Expanding Families: Marriages, divorces, and multiple new additions to the family have dramatically reshaped their personal lives and on-screen narratives.
- Individual Pursuits: Kim’s foray into legal studies and advocacy, Caitlyn’s public transition and political endeavors, and Kourtney’s focus on wellness and motherhood highlight diverse personal evolutions.
- Enduring Influence: Despite changes in media landscape, the family remains a dominant force in fashion, beauty, and celebrity culture, continually adapting to new platforms and trends.
The Starting Line: Recalling KUWTK Season 7 (2012)
To truly appreciate where the Kardashian-Jenners are today, we need to rewind to where the specific journey "after Season 7" begins. Keeping Up With The Kardashians Season 7, which aired in 2012, found the family navigating a unique period.
At that time:
- Kim Kardashian was newly divorced from Kris Humphries and beginning her whirlwind romance with Kanye West. Her personal life was very much in the public eye, setting the stage for one of the most talked-about relationships of the decade.
- Kourtney Kardashian was already a mother to Mason and was pregnant with Penelope, who would be born shortly after the season aired. Her relationship with Scott Disick was central to her storyline, filled with its characteristic ups and downs.
- Khloé Kardashian was still married to Lamar Odom, and their joint spin-off, Khloé & Lamar, was a recent memory. Their relationship struggles were beginning to surface, hinting at future challenges.
- Kendall and Kylie Jenner were still teenagers, largely seen as the younger sisters finding their footing, with nascent modeling aspirations for Kendall and a growing social media presence for Kylie.
- Bruce Jenner was a prominent figure in the family, actively involved in the show, alongside Kris Jenner, the undisputed "momager" orchestrating much of their burgeoning empire.
The show was a well-oiled machine by this point, solidly establishing the family's brand and setting the stage for their monumental growth. If you want a deeper dive into the specific events of that era, you can always revisit our KUWTK Season 7 Hub for all the details. From this point, the family's trajectory would skyrocket, fueled by a combination of strategic business moves, high-profile relationships, and an unparalleled understanding of public interest.
Beyond the E! Era: The Business of Being a Kardashian-Jenner
One of the most significant shifts since KUWTK Season 7 has been the family's evolution from reality TV stars to bonafide business moguls. What started with endorsement deals and boutique collaborations has transformed into billion-dollar enterprises, each meticulously crafted and fronted by individual family members. This wasn't just luck; it was a calculated strategy that leveraged their massive public platform and Kris Jenner's keen business acumen.
They understood early on that their personal brands were their most valuable assets. By translating their individual aesthetics and interests into products, they built empires that resonate directly with their massive following. From shapewear to makeup, denim to tequila, each venture has been a masterclass in direct-to-consumer marketing, leveraging social media and their reality show platforms to create hype and drive sales.
Kim's Evolution: From Reality Star to Mogul & Advocate
Perhaps no one exemplifies the post-Season 7 transformation more than Kim Kardashian. In 2012, she was a household name; today, she's a business titan and a serious advocate for criminal justice reform.
Her journey has included:
- Motherhood & Marriage: Her relationship with Kanye West led to marriage in 2014 and the birth of their four children: North, Saint, Chicago, and Psalm. This new chapter brought a heightened level of public interest and solidified her image as a family woman.
- SKIMS & KKW Beauty: Kim launched KKW Beauty in 2017, quickly turning it into a hugely successful makeup brand, which she later divested a majority stake in. Her biggest entrepreneurial triumph, however, has been SKIMS, a shapewear and loungewear brand founded in 2019, now valued in the billions. SKIMS not only transformed the shapewear industry but also embraced inclusivity from its inception.
- Legal Aspirations: In a move that surprised many, Kim announced her pursuit of a law degree, inspired by her advocacy work for criminal justice reform. She passed the "baby bar" exam in 2021, showcasing a serious commitment to this new path, distinct from her celebrity persona.
- Divorce & New Ventures: Her high-profile divorce from Kanye West concluded in 2022. Post-divorce, Kim has continued to expand her business portfolio, including co-founding SKKY Partners, a private equity firm focused on consumer and media businesses.
Kim's trajectory is a testament to her ability to adapt, innovate, and leverage her platform for both commercial success and social impact. She's proven that she's more than just a reality TV star; she's a strategic businesswoman and a force for change.
Kourtney's New Chapter: Love, Family, and Wellness
Kourtney Kardashian's path since KUWTK Season 7 has been marked by a shift towards family focus, a passionate embrace of wellness, and a highly publicized new romance.
- Growing Family: After Penelope was born in 2012, Kourtney welcomed her third child, Reign, in 2014, solidifying her role as a dedicated mother. Her on-again, off-again relationship with Scott Disick eventually ended for good, leading to her focusing on co-parenting.
- Poosh: In 2019, Kourtney launched Poosh, a lifestyle and wellness brand. This venture perfectly aligned with her increasingly health-conscious and minimalist lifestyle, offering curated content and products centered around clean living, beauty, and fitness.
- Travis Barker & New Love: Kourtney's romance and subsequent marriage to Blink-182 drummer Travis Barker became a major storyline for the family. Their highly public relationship, including multiple wedding ceremonies, injected a fresh, rock-and-roll edge into her image. They welcomed a son, Rocky Thirteen, in late 2023.
Kourtney's journey has been one of self-discovery, prioritizing her well-being and her children, while still maintaining a significant public profile through her brand and new relationship.
Khloé's Resilience: Motherhood and Building an Empire
Khloé Kardashian's post-KUWTK Season 7 narrative has been defined by resilience, profound personal growth, and entrepreneurial success, often amidst public scrutiny of her relationships.
- Personal Struggles & Strength: Her marriage to Lamar Odom eventually ended in divorce, finalized in 2016. Khloé openly navigated the complexities of their separation and Lamar's health struggles, demonstrating immense strength and compassion.
- Good American: In 2016, Khloé co-founded Good American, a size-inclusive denim brand that quickly expanded into activewear, swimwear, and footwear. The brand's commitment to body positivity and diverse sizing resonated deeply with consumers, making it a significant success.
- Motherhood: Khloé became a mother to True Thompson in 2018, with Tristan Thompson. Her journey through motherhood, including the challenges of her relationship with Tristan, has been a central theme of her public life, eventually leading to the birth of their son, Tatum, via surrogate in 2022.
Khloé has continually showcased her ability to overcome adversity, channel her experiences into relatable content, and build a successful business that champions inclusivity.
Kendall & Kylie: Coming of Age in the Spotlight
When KUWTK Season 7 aired, Kendall and Kylie were just developing their public personas. Over the past decade, they've blossomed into global figures, each with distinct career paths and massive influence.
- Kendall Jenner: Supermodel Status: Kendall pursued her modeling dreams with unwavering dedication. Since 2012, she has walked for every major fashion house, graced countless magazine covers, and become one of the highest-paid supermodels in the world. Her career has largely distanced her from the typical "reality star" label, establishing her as a serious figure in the high fashion industry. In 2021, she launched 818 Tequila, a venture that saw her enter the competitive spirits market.
- Kylie Jenner: Cosmetics Billionaire: Kylie's transformation has been perhaps the most rapid and dramatic. Starting with a lip kit in 2015, Kylie Cosmetics exploded into a beauty empire, capitalizing on her massive social media following. Her ability to directly market to her audience turned her into a formidable force in the beauty industry, with Forbes at one point dubbing her the "youngest self-made billionaire" – a title later disputed but underscoring her immense success. She is a mother to Stormi and Aire with Travis Scott.
Both sisters have leveraged their unique positions to build individual brands that stand strong in their respective industries, proving that growing up on reality TV can be a powerful launchpad for global entrepreneurship.
Kris Jenner: The Ultimate Momager's Enduring Legacy
Throughout all these individual evolutions, one constant has been Kris Jenner, the matriarch and mastermind behind the family's enduring success. Since KUWTK Season 7, her "momager" role has only intensified and diversified.
- Strategic Vision: Kris has been instrumental in navigating the family's shift from E! to Hulu, securing groundbreaking deals, and continuously identifying new opportunities for her children. Her ability to spot trends, manage personal brands, and negotiate lucrative contracts remains unparalleled.
- Brand Builder: Beyond just managing, Kris is a co-conspirator in many of her children's businesses, offering strategic guidance and leveraging her network. She's not just their manager; she's an integral part of their brand-building machine.
- Public Persona: Kris herself has become an iconic figure, known for her sharp wit, unwavering support for her children, and her consistent presence in the media. Her personal life, including her enduring friendship with ex-husband Caitlyn Jenner, has also remained a part of the family narrative.
Kris Jenner's role ensures that the Kardashian-Jenner brand remains cohesive yet dynamic, always pushing boundaries and adapting to the ever-changing media landscape.
Caitlyn Jenner: A Journey of Self-Discovery and Public Life
Caitlyn Jenner's journey since KUWTK Season 7 represents one of the most significant and public personal transformations.
- Transition and Advocacy: In 2015, Bruce Jenner publicly came out as a transgender woman, adopting the name Caitlyn. Her transition was documented in a Vanity Fair cover story and her own reality series, I Am Cait. This brave act brought immense visibility to the transgender community and sparked crucial conversations globally.
- Post-Transition Life: Since her transition, Caitlyn has continued to be a public figure, involved in various media appearances, advocacy for LGBTQ+ rights (though sometimes met with criticism from within the community), and even a brief foray into politics, running for Governor of California in 2021.
- Family Dynamic: Her relationship with the Kardashian-Jenner family has evolved, experiencing periods of closeness and distance. She maintains a relationship with her daughters Kendall and Kylie, and occasionally appears in family events and on their new Hulu show, The Kardashians, signaling a mended dynamic with Kris and the other family members. Indeed, her return for The Kardashians Season 7 (the Hulu show, distinct from the KUWTK Season 7 discussed earlier) created quite a buzz, especially given Kris's emotional reaction.
Caitlyn's story underscores the family's openness to documenting personal journeys, no matter how profound or challenging, on a public platform.
The Hulu Horizon: The Kardashians and a New Era
The most monumental shift in their reality TV presence occurred in 2021 when Keeping Up With The Kardashians aired its final episode after 20 seasons. This wasn't the end of their reality TV journey, but a strategic pivot.
- From E! to Streaming: In 2022, the family launched The Kardashians on Hulu (and internationally on Disney+). This move was a deliberate upgrade, offering a more cinematic feel, faster turn-around on current events, and a chance to tell their stories with more creative control.
- Deeper Dive: The Hulu series provides a more intimate look into their lives, often tackling more complex and current issues than the traditional, longer-form KUWTK. It has featured Kim's law school journey, Kourtney's wedding to Travis, Khloé's relationship struggles, and the ongoing growth of their businesses.
- Current Season 7: Yes, The Kardashians on Hulu has also reached its own "Season 7" mark, continuing to track the family's contemporary lives. This is where you'd see more recent developments, such as Caitlyn Jenner's appearances and the very latest in their personal and professional lives. The show ensures their narrative remains fresh, relevant, and accessible to a global streaming audience.
This transition highlights their ability to adapt to changing media consumption habits, cementing their place in the streaming era and ensuring their continued relevance.
Common Questions: Unpacking the Kardashian-Jenner Phenomenon
Even after so many years in the spotlight, some questions about the Kardashian-Jenner family persist.
Are they still relevant?
Absolutely. While public interest fluctuates, their strategic business ventures, massive social media presence (collectively hundreds of millions of followers), and continued reality TV shows ensure they remain culturally relevant. They consistently adapt to new platforms and trends, maintaining their grip on public attention. Their brands generate billions, and their personal lives continue to drive headlines.
How do they keep getting new storylines?
Their lives are genuinely eventful. Between marriages, divorces, new babies, major business launches, and personal challenges (like Kim's law school journey or Caitlyn's transition), there's always a new chapter unfolding. Their willingness to share these often-vulnerable moments openly on camera is key to their longevity.
Is it all staged?
While reality TV always has elements of production and editing for narrative purposes, the core events and emotions portrayed are largely real. The family has consistently shared truly personal moments, from births to serious family conflicts, which would be incredibly difficult to entirely fake. The show captures real-life events, even if they're presented in a curated way.
What's Next for the Dynasty? Keeping Up with Their Evolution
Looking back at the Kardashian-Jenner family after Season 7 of Keeping Up With The Kardashians, it's clear they've mastered the art of evolution. From reality TV stars in 2012 to multifaceted moguls and cultural icons today, their journey is far from over.
We can expect:
- Continued Business Expansion: Their brands like SKIMS, Good American, and Kylie Cosmetics are global powerhouses, and new ventures are always on the horizon. Expect them to continue exploring new product categories and market segments.
- New Personal Milestones: With a large and growing family, there will undoubtedly be more marriages, births, and personal challenges to share.
- Digital Innovation: They will continue to leverage social media and new digital platforms to connect with their audience, adapt to emerging trends like TikTok and other rapidly changing media landscapes.
- Strategic Storytelling: Whether it's through The Kardashians on Hulu or other media projects, they will continue to tell their stories in a way that resonates with their audience, ensuring their narrative remains compelling.
The Kardashian-Jenner family has proven that they are more than just a passing trend. They are a dynamic, ever-changing entity that understands the power of personal brand and strategic business. The only constant in their world is change, and watching how they navigate it continues to be a fascinating study in modern celebrity and entrepreneurship.